"Unless someone like you cares a whole awful lot, nothing is going to get better. Its not"
We do not want to put beautiful things out into the world if it ends up destroying the environment in the long run. You know that shirt on your back? Did you ever think about the land that was cleared to plant the fibre? The energy used to turn that raw product into fabric? The carbon emissions it takes to transport that fabric from the source, to the manufacturers, to the retailer, to your door?
Well our Jackalopes think about it a lot- and have decided its time to change things.
The apparel and footwear industries together account for 8% of the worlds greenhouse gas emissions, and unless we change something fast- apparels climate impact will increase to 49% by 2030.
As of April 2018, for each item that is purchased from Jackalope Land we plant 25 trees on your behalf with TreesforFuture.Org.
According to EcoWatch, "Determining that footprint is an overwhelming challenge due to the immense variety from one garment to the next." But we have done our best by choosing to make calculations based on our largest creations that consume the most resources.
We have greatly overestimated that the production of one of our garments produces approximately 305 pounds of Carbon.* One tree absorbs 34.6 pounds of carbon per year- meaning that planting roughly 9 trees would offset the production of your Jackalope Land garment in the first year.
The best part is that these trees will continue to live and absorb 34.6 pounds of carbon each following year, meaning that your trees help offset the damage done by others.
When you buy an piece from Jackalope Land, whether it is a small pair of gloves, or some of our sequin overalls- we plant 20 trees with TreesforFuture.Org.
By planting trees with TFF, you are not only offsetting your carbon emmissions- but also giving people in Sub-Saharan Africa the ability to transition from unsustainable farming techniques to a Forest Garden System which provides them and their families with food and income.
Visit Trees.Org to find out more information on how your purchase has helped make a positive impact on the world.
The Plastic Problem
As well as our tree planting, our Jackalopes have recognized that the next problem to address is our plastic consumption. We are currently working to swap all of our packaging to biodegradable plastic to ensure that no waste is created from the distribution of our pieces.
Making Magic that Lasts
Today, the average shopper buys far more items than they did a decade ago- items that last half as long as they are produced for a fraction of the price, and are thrown out and replaced within months.
The pieces made in Jackalope Land take time to create. We make them carefully so that they can be cherished for years to come, and do no get thrown out and replaced within months.
We are not a fast fashion brand, and absolutely refuse to be. We take our time to make your item as special as possible.
We only use manufacturers that provide good working conditions for their team, with fair wages and future opportunities.
We refuse to cut any corners when it comes to the happiness of the people helping us make our magic come to life.
Hopefully if enough of us smaller, independent brands adopt practices that help better the world in the ways we can- we might eventually get the attention of some larger brands, and get them to understand how they can reverse the damage they are doing!
"A drop of water has the power to create ripples" Ruchi
* Nylon as a synthetic fibre uses 250MJ of energy per kg of fibre spun. We have doubled this amount, as we are working with a lot of sequin fabric that we believe is more harmful than a regular synthetic fabric. On top of this, we use a cotton or organic fibre lining which is also added to our estimation. This totals roughly 600MJ (250kWh) of energy consumed for 1M (plus lining) used to create garments. Each garment uses roughly 1-2m of fabric. According to Trees.org, "On average, electricity sources emit about 1.22 pounds of Carbon per kWh." which means an average garment using 1.5M of fabric (top and lining) will create 305 pounds of carbon.
This divided by 34.6 pounds of carbon absorber per tree per year equals 8.82 trees we must plant to offset the carbon produced by on Jackalope Land piece.