our story

Jackalope Land is more than just a fashion brand.

This is our fairytale.

how it came to be

The portal to Jackalope Land was first founded by Sammy in 2017 from the corners of her imagination. At the beginning she was creating her own showgirl costumes in a small bedroom in London, then was inspired to start an etsy to share her creations with her friends. With every piece made, Jackalope Land gained traction and her skills as a designer grew–so did the online store. Sammy has not stopped creating fantastical clothing ever since.

who is sammy?

Sammy grew up around the world, moving from Australia to India to Japan to Indonesia before finally moving to London to study costume design for theater at Wimbledon College of Art. Before founding Jackalope Land she worked as a professional stage dancing unicorn, a flamingo at the London Zoo, a mermaid, and a childrens party princess under the name “Sammy Sparkles” with her rainbow bunny rabbit "Magical Zebedee". Basically, she has always done her best to make everyday life a fantasy.

WE MAKE MAGIC
WE MAKE COSTUMES
WE MAKE CLOTHING
& YOUR DREAMS COME TRUE
WE MAKE MAGIC
WE MAKE COSTUMES
WE MAKE CLOTHING
& YOUR DREAMS COME TRUE
WE MAKE MAGIC
WE MAKE COSTUMES
WE MAKE CLOTHING
& YOUR DREAMS COME TRUE

what is jackalope land?

At its core, Jackalope Land is a fantasy realm where wild minds roam. A vast land with innumerable ecosystems and biodiversity, creatures and vegetation, and even magical communities that have yet to be discovered. Our team here on earth just so happens to be the first explorers of this land, and in return we bring back what we can to share the magic. Why? Because here at Jackalope Land, we are dedicated to helping people find their sparkle.

Our creations are made with a manufacturing facility that has a profit sharing policy for its employees. Most of our beaders are mothers who take the pieces home to their villages where they are able to work from home while also caring for their family.

We are also lucky enough to have a dedicated team of full time jackalopes that help run the day to day magic, as well as beautiful friends and freelancers who help bring our ideas to life.

Meet the Team!

founder & designer

Sammy

production manager

Indri

graphic designer

Dena

media

Bry

Pillars of Jackalope Land

Slow Fashion

We take time to create a work that can be cherished forever. This means small scale production with less waste and fewer cheap items being mindlessly thrown in landfills.

Inclusivity

Everyone is a jackalope no matter their size, race, nationality, or orientation. If you don’t see the right size, never be afraid to get in contact with us to get the right fit!

Radical Creativity

There are no limits to where our imagination can take us. We try to exercise this in every way we can–not only in clothing but immersive artwork and spaces.

Expressive Freedom

Be wild, be bold, be sparkly. Need we say more?

Your life is full of magic if you believe it is.

- Sammy